From the Playbook
Operator-grade writing on Amazon profit recovery.
No fluff, no listicles. Field-tested patterns from inside 170+ brands and $29M+ in managed ad spend.
Every post here is written by a Lynx operator working inside live 7- to 8-figure brand accounts. We publish the patterns that actually repeat — the SKU-level margin leaks aggregator dashboards never surface, the campaign-structure traps that hold accounts at a plateau, the 72-hour catalogue-health window most teams miss until a Friday-night suppression event lands. None of it is theoretical and none of it is rewritten from someone else's blog.
If you operate an Amazon brand and want to apply a pattern: read the post, then go run the diagnostic on your account. If you want our team to run it for you, every post links to the free Profit-Leak Audit — 8 hours of senior analyst time, delivered in 5 business days.
- Operations 10 min read
Amazon titles are shrinking to 75 characters
Amazon is cutting non-media product titles to 75 characters on July 27, 2026. Here is what sellers should rewrite before Amazon's AI does it for them.
10 min readRead the article - Strategy 9 min read
Prime Day ads . Spend where the rush actually happens.
How to run Amazon ads during Prime Day 2026 without burning budget early: campaign structure, bid rules, dayparting, Sponsored Prompts, and post-event retargeting.
9 min readRead the article - Strategy 8 min read
Prime Day 2026 . The math most sellers won't run.
Verified Amazon Prime Day 2026 dates, deal fees, the four pricing conditions, and the seller prep moves that actually drive ranking — straight from Seller Central, not third-party blog math.
8 min readRead the article - Strategy 7 min read
Premium A+ is free. Most brands will get it wrong.
On May 18, 2026 Amazon dropped the eligibility gate on Premium A+ Content for US and UK brands. Here's what changed — and how to win before everyone catches up.
7 min readRead the article - Strategy 6 min read
Rufus is gone. Alexa for Shopping is here.
On May 13, 2026 Amazon retired Rufus and merged it into Alexa for Shopping — now appearing in most U.S. search results. Here's what changed and what to do.
6 min readRead the article - Strategy 7 min read
How to reduce Amazon ACOS without losing sales volume
Most brands cut ACOS by slashing bids — and lose rank and revenue doing it. Here's how to lower your Amazon ACOS by cutting waste, not sales.
7 min readRead the article - Strategy 8 min read
When day parting moves margin
Day parting recovers 5–18% of wasted Amazon ad spend for the brands it fits — and almost none for those it doesn't. Here's how to tell which you are.
8 min readRead the article - Profit 10 min read
Aggregator dashboards are lying to you
Five reporting blind spots that explain why 'healthy' stores leak six figures a year — and how to reconcile dashboard profit with settlement deposits.
10 min readRead the article - Strategy 11 min read
From #14 to #2 in 120 days
The launch sequence we ran when a competitor with 14× the review count owned page one — and why outspending them would have killed the brand.
11 min readRead the article - Operations 8 min read
Amazon listing suppression prevention
Almost every Amazon suppression event has a 72-hour warning window. Here's the Monday-morning catalogue pass we run to catch them before they bite.
8 min readRead the article - Strategy 6 min read
Why ACOS is a vanity metric
ACOS feels good at 12% but is meaningless if your TACoS is 28%. Here's what to optimise for if you actually want take-home profit.
6 min readRead the article - Operations 7 min read
The Amazon SKUs eating your margin
Fee-creep variants, return cliffs, storage ghosts — the SKU-level bleeds nobody flags until your quarterly P&L lands.
7 min readRead the article - Profit 8 min read
Read your Amazon P&L like an operator
Six lines every founder should be able to find inside Seller Central in under 90 seconds — and the math behind each.
8 min readRead the article