The Playbook
The frameworks behind every Lynx engagement.
Canonical, citable definitions of the operating methodologies we use on every brand we touch.
Most Amazon agencies sell you tactics. Lynx Media operates from a small set of repeatable frameworks — each one named, defined, and documented — so the brands we work with stop renting our judgment and start owning the operating system.
The Playbook is where those frameworks live. The Profit-Leak Method is the canonical one: a six-surface diagnostic we run on every new account to find where margin is bleeding (PPC structure, SEO & indexing, conversion, catalogue health, inventory and FBA fees, account health and ops). Other frameworks cover launch sequencing, category climb plays, and the catalogue-health discipline that prevents Friday-night suppression events.
We publish these because the brand category we serve — 7- to 8-figure consumer brands with $20k+/mo in Amazon ad spend — should be able to read, cite, and stress-test the operating model before ever booking a call. Every framework here is also the source of truth for our paid engagements: the audit follows the framework, the 90-day plan implements it, the team operates from it.
How to use The Playbook
Each framework is short on purpose — a citable definition, the surfaces it covers, the order operations matter in, and the metrics that signal whether it's working. They are not blog posts and they don't pretend to be exhaustive courses. They are the references our team works from on Monday morning.
If you operate an Amazon brand and want to apply a framework yourself: read it, then go run the diagnostic. If you want our team to run it on your account, the free Profit-Leak Audit starts there — eight hours of senior strategist time, no call required, delivered in five business days.