Case Studies
Real brands. Real numbers. Real timelines.
Every case study below is a real engagement. Numbers come from Seller Central settlement reports, not dashboard estimates.
Lynx Media has managed $29M+ in Amazon ad spend across 170+ brands. The five case studies below are the engagements we've published long-form to date — chosen because the brand owner gave us permission to share account-level numbers, and because each one isolates a different operating pattern (cold launch, post-plateau breakout, profit turnaround, 90-day dashboard scale, double-up on orders without compromising margin).
Every figure on these pages traces to a Seller Central settlement report, a Sellerboard P&L, or an Amazon brand-analytics export. We don't use dashboard estimates and we don't model unfunded projections. Where a number is forecast rather than realised, it is explicitly labelled as such. If you want our team to apply the same operating discipline to your account, the free Profit-Leak Audit is the starting point.
- $0$1.66M4 monthsLaunch 4 months
Amazon supplement brand launch
Cold launch with no reviews, no ranking, no keyword history. Four months later: $1.66M revenue at 41.6% margin.
$0 → $1.66M
4-month sales
$0 → $782K
4-month profit
67.6% → 14.4%
Ad efficiency
Read the full case study - €399€17,3668 monthsTurnaround 8 months
€399 → €17K profit turnaround
Stuck at €399/month and bleeding −€91 in losses. Eight months later: €17,366/month with +31% margin.
€399 → €17,366
Monthly revenue
−€91 → €5,637
Monthly profit
27.9% → 18.4%
ACOS
Read the full case study - €24,436€48,5206 monthsScale 6 months
Doubling a profitable brand
Profitable but plateaued at €24–34K/month with 600–700 orders. After six months: revenue doubled, profit up 51%.
€24,436 → €48,520
Monthly revenue
616 → 1,216
Monthly orders
€7,891 → €11,893
Monthly profit
Read the full case study - €6,248€10,000+6 monthsBreakthrough 6 months
Breaking the €6K plateau
Stuck at €6,000/month with 66% of sales paid. After six months: broke €10K and added +200 orders/month.
€6,248 → €10,000+
Monthly revenue
66% → <50%
PPC share
Plateau → +200/mo
Orders added
Read the full case study - $186K$415K90 daysScaling 90 days
Pet brand: 2.2× in a quarter
A pet-category brand softened to a $186K February trough, then scaled 2.2× in a single quarter — on track for a $415K May (forecast) — on a four-pillar PPC, listings, catalog, and inventory playbook.
$186K → $415K
Monthly sales (May forecast)
5,092 → 12,425
Units / month
20,969 → 36,135
Monthly sessions
Read the full case study